If you’ve read Postcard Marketing Part 1 and now want to know how to make it work here are the basic steps to doing it successfully while still being cost-effective.
- Send “Just Listed” postcards to at least 100 of the surrounding homes – 250 is better. You can usually get lists from your MLS, tax assessor’s office, or through various mailing list services.
- Continue to send marketing materials each month/every 30 days, for 6-12 months. Ideally you should market to each person 12 times so a one year cycle is a good fit in most cases.
- To avoid confusion and further complication send the same cards to all existing prospects at the same time. It is perfectly acceptable to send “Just Listed/Sold” postcards to prospects not in that home’s immediate vicinity.
- Send postcards with 1st Class postage instead of standard postage. Standard postage can take up to 3 weeks which can prove troublesome with time-sensitive materials such as holiday; it can also cause inconsistent scheduling of delivery.
- Resist the urge to send something more than once a month, with exception to “Just Listed/Sold” notices. If you have a “Just Listed/Sold” that falls around a holiday, combine the 2 and send a holiday or season-themed “Just Listed/Sold” card instead of two. Added bonus: saves you money!
- Choose designs that are professional and clean. Photos should pop, information should be specific and concise, and your photo and contact information should be easy to read.
- Always include your website address on your postcards and other marketing materials.
I offer postcard design services which you can choose to print and mail yourself or I will handle this for you. Browse through some example designs on my Products page or contact me to get a quote for custom designed postcards.
